Enhance Email Visibility with Appsmith

Gain insights into your email campaigns by building a custom email tracking software using Appsmith, designed to help you monitor email performance and improve engagement.

Email tracking software

Thousands of businesses scale faster and more efficiently by building on Appsmith.


What are the common features of email tracking software?

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Standard features of email tracking software include tracking open rates, click-through rates, bounce rates, and detailed analytics. Appsmith simplifies the development of these features with its 45+ pre-built configurable widgets, drag-and-drop functionality, and various data connectors. Build your custom email tracking software with minimal front-end and design expertise while ensuring a professional and intuitive user experience.

Why should one build email tracking software instead of buying one?

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Building email tracking software from scratch offers greater flexibility and control over the features, integrations, and security of the system. Expensive paid software can be overloaded with features that do not suit your business needs. A custom-built email tracking software can also be tailored to meet specific business needs like tracking open rates, click-through rates, bounce rates, and detailed analytics. Appsmith's open-source platform reduces ongoing licensing costs. Additionally, maintaining control over your consumer data minimizes risks associated with third-party data handling.

What are the challenges of building sales enablement software?

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One of the primary challenges is ensuring that the software meets the diverse needs of the sales team and aligns with the company's sales strategy. Additionally, creating an intuitive user interface and ensuring the software is user-friendly can be challenging. Another challenge is integrating the software with other tools and systems used by sales teams, such as customer relationship management (CRM) software and marketing automation platforms. Finally, ensuring the security and scalability of the software can be a challenge, especially as the business grows and evolves. Appsmith helps developers overcome these challenges by providing a wide range of data connectors, customizable data visualization widgets, and granular access controls.

What teams use email tracking software?

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Email tracking software is primarily used by marketing teams, sales teams, and managers to monitor email campaign performance, optimize engagement, and improve customer relationships. A custom email tracking software built with Appsmith can be designed to meet your organization's specific needs, ensuring better efficiency and effectiveness.

Why Appsmith for Email tracking software?

Personalized Email Tracking

Sales teams can create different solutions for open email tracking, click tracking, scheduling, and more. Appsmith's low-code platform with drag-and-drop UI accelerates the development of your simplified email-tracking software.

Integration with Pre-Built Connectors

Managers can integrate with other tools, such as customer relationship management (CRM) software, marketing automation platforms, and sales enablement software for enhanced capabilities using Appsmith's pre-connectors.

Traffic Estimation with Email Tracking

Use widgets like charts and forms to report and analyze sales data. Track emails and collect analytics such as email open rates, the volume of clicks on links in emails, and the number of email attachments downloads.

Do magic with widgets

Tables for Organization

The Table widget allows you to store email campaign data. Record open rates, click-through rates, and bounce rates with an interactive table widget.

Charts for Visualization

The Chart widget enables you to obtain insights into email campaign performance. Visualize the success rate, bounce rate, reply rates, and more.


The DatePicker widget assists in filtering email campaign data. Filter and analyze email campaign data based on specific date ranges for time-sensitive insights.

Expense management with Rowy and Appsmith


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