Build a customer insights dashboard in minutes.

Give your end users a simple UI to bring together, view, analyze, and act on all the customer insights data to make informed decisions. Build one source of truth for all your sales, marketing, customer success, product and management teams’ need in minutes.

Dashboard • Customer feedback and insights


Amazon Web Services

What is a customer insights dashboard?

A customer insights dashboard helps organizations track and analyze customer data and gain valuable insights into customers' behavior, attitudes, and preferences to make data-driven decisions.

Why Appsmith for a customer insights dashboard

Create dashboards in 30 minutes.

Use pre-built, configurable widgets such as charts (bar, line, pie charts, and more), tables, maps etc, to visualize your data as you want. With ready connectors to most popular datasources and a delightful IDE for queries, get your dashboard ready in minutes.

Bring in data from multiple datasources.

Connect to various datasources, including databases and APIs. Bind queries and JS Objects for different tables on one datasource or entirely different datasources to the same widgets as on your primary dashboard view.

Create stakeholder views and control access by role.

Customize stakeholder views on different pages of your app, make it interactive with drill-downs, and control access to data by role and groups. 

What more can you do with Appsmith?

Build a customer messaging tool, a business analytics dashboard, or a full-featured marketing portal with Appsmith within an hour.

Visualize and transform data

Let your end users visualize, interact with, and analyze important customer data and metrics, like Net Promoter Score (NPS), customer satisfaction scores, Lifetime Value (LTV), churn rate or purchase history, using interactive widgets, generate reports based on multiple factors, or review trends in real time.

Unify all your data

Build one source of truth for your teams by stitching together data from multiple datasources and SaaS tools in one dashboard. Trigger actions to other tools from the same interface. Add any custom functionality and controls you need using JavaScript. 

Authorize, control, and track

Access control by roles and show different data views to different users based on the permission settings. Track key events using audit logs and use our built-in backup and restore options when needed.

Which industries use customer insights dashboards the most?

Discount management dashboard with Appsmith


Get help with core Appsmith concepts or find answers to how do I questions.


Get live support from our team or ask and answer questions in our open-source community.


Watch video tutorials, live app-building demos, How Do I Do X, and get tips and tricks for your builds.

Ship a dashboard today.

We’re open-source, and you can self-host Appsmith or use our cloud version—both free.