Build a customer insights dashboard in minutes.
Give your end users a simple UI to bring together, view, analyze, and act on all the customer insights data to make informed decisions. Build one source of truth for all your sales, marketing, customer success, product and management teams’ need in minutes.

TRUSTED BY 10,000+ TEAMS
What is a customer insights dashboard?
A customer insights dashboard helps organizations track and analyze customer data and gain valuable insights into customers' behavior, attitudes, and preferences to make data-driven decisions.
- What are the common features of a customer insights dashboard?
- Why build a customer insights dashboard instead of buying one?
- What are the challenges of building a customer insights dashboard?
- Which teams use the customer insights dashboard the most?
Why Appsmith for a customer insights dashboard
Create dashboards in 30 minutes.
Use pre-built, configurable widgets such as charts (bar, line, pie charts, and more), tables, maps etc, to visualize your data as you want. With ready connectors to most popular datasources and a delightful IDE for queries, get your dashboard ready in minutes.
Bring in data from multiple datasources.
Connect to various datasources, including databases and APIs. Bind queries and JS Objects for different tables on one datasource or entirely different datasources to the same widgets as on your primary dashboard view.
Create stakeholder views and control access by role.
Customize stakeholder views on different pages of your app, make it interactive with drill-downs, and control access to data by role and groups.
What more can you do with Appsmith?
Build a customer messaging tool, a business analytics dashboard, or a full-featured marketing portal with Appsmith within an hour.
Visualize and transform data
Let your end users visualize, interact with, and analyze important customer data and metrics, like Net Promoter Score (NPS), customer satisfaction scores, Lifetime Value (LTV), churn rate or purchase history, using interactive widgets, generate reports based on multiple factors, or review trends in real time.
Unify all your data
Build one source of truth for your teams by stitching together data from multiple datasources and SaaS tools in one dashboard. Trigger actions to other tools from the same interface. Add any custom functionality and controls you need using JavaScript.
Authorize, control, and track
Access control by roles and show different data views to different users based on the permission settings. Track key events using audit logs and use our built-in backup and restore options when needed.
Which industries use customer insights dashboards the most?

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Do more with Appsmith

“I tried several low-code solutions and Appsmith was the clear winner for our particular use case. The speed with which you can put together an internal tool is incredible. We've integrated it with our data warehouse, with Microsoft Teams and with our logging, monitoring, and metrics infrastructure.”

“With Appsmith, we focused on the backend design and relied heavily on the tool for the frontend. We were able to launch the applications in one month! This would have otherwise taken us at least 3+ months.”
“We love that Appsmith is open-source. In fact, even the community edition, which is free to self-host has features that are at par with many of the paid products in the market. It has been a great problem solver for us.”

“Appsmith is here to help. Rapid correlation of data from multiple sources in a version accessible to the ordinary user. Ready-made mechanisms, statistics, printouts and data export. The most important feature: time!”

“It’s so easy for anyone to set up in the first place. It simply went directly to the AWS marketplace, selected their pre-existing supported AMI, and spun up an EC2. Instantly it was up and running.”
Ship a dashboard today.
We’re open-source, and you can self-host Appsmith or use our cloud version—both free.
